Revolutionize the way you sell products
Guided Selling  •  Product Configurators  •  Contract Management

About Discern

Discern is a quote-to-cash digital solutions firm.

We transform businesses by creating systems of people, process and technology that deliver a distinctly better experience.

We strive to help end-customers get what they really want, when and how they want it. Our passion is to turn possibilities and ideas into realities.

We partner with clients to anticipate the future, evolve organizations and attain market leadership.

We enable sales organizations to sell more, better faster . . .

by simplifying and automating the process of selecting, configuring, pricing, quoting and converting purchases into orders.

We deliver a compelling experience to end-customers . . .

by allowing end-customers to purchase the products or services they desire, when and how they want to purchase them.

We apply smart, connected technologies, streamline processes, and align human assets in the most efficient manner.

We work from a toolkit of advanced, yet proven digital sales solutions, including guided selling, configure price quote (CPQ), and contract management.

We specialize in equipping the end-customer with 2D, 3D and Virtual Reality capabilities to visualize and modify the product or products they are evaluating for purchase. 

Discern serves companies in the manufacturing and service industries across North America.

We have a strong emphasis on manufacturing firms that have complex products or services that can benefit from a visual configuration capability.

As a result of our efforts, our clients realize an enhanced customer experience, greater customer loyalty, increased conversion rates, decreased error rates, decreased cost and an enhanced brand.

In short, when we are successful our clients will attain a leadership position in the new digital sales era.

Measure the value of CPQ automation to your business

Our free Configure Price Quote (CPQ) value estimator tool can help you assess the potential value a CPQ solution can deliver to your organization.

Use Tool

Configure Price Quote Solutions

2D Visual Configurators

3D Visual Configurators

Non-Visual Configurators

Empower your sales team, customers and partners to build make-to-order products with a visual, 2D Drag-and-Drop Configurator.
Powerful 3D Product Configurators for visually exploring and selecting products, generating quotes, and completing orders, quickly and accurately.
Rapidly configure products, price orders, and generate quotes while reducing errors and increasing sales rep productivity.


Whatever your industry, a connected Configure Price Quote process can help you grow sales revenues, maintain margins, and eliminate business risk.

Select your industry and learn how CPQ can drive benefits for you.

Medical Devices & Systems

Medical devices, hospital and ER/OR equipment, dental suite configuration.

Agricultural Machinery

Tractors, combines, spreaders, agricultural enclosures, etc.

Industrial Lighting

Lighting fixtures, lighting controls, scoreboards, and other equipment.

AV & Data Center Eqpt

Data center racks, a/v equipment racks, technical furniture.

Industrial Controls

Control panels, enclosures, accessories, etc.

Heavy Equipment

Construction equipment, heavy highway machinery.

Metal Working Machinery

Fabrication machines, tool and die machines, etc.

Electrical Equipment

Generators, transformers, switchgear, etc.

The Benefits of Our Work

Sales lift from cross-sell / up-sell opportunities
Improved sales team performance
Higher conversion rates
Reduced product configuration and pricing errors
Enhanced customer experience and satisfaction
Decreased lead to cash cycle time
Company "store" always open
Product drawings and specification documents produced instantly

Request Assistance From Discern CX

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Whatever Your CPQ Automation OrGuided Selling Interests May Be:

• Sell More, Better, Faster • Reduce Cost of Sales • Grow Profits •